Joya ideation introduction

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WHO WE ARE

A Professional Arm of the National Industrial Design Center

Zhuoya Academy of Creation is a professional design-content institution centered on Design Thinking, Innovation Methodology, and Design Practice.

The Philosophy

Guided by "Elegance through Simplicity, Unity of Knowledge and Action," we integrate 20+ years of design expertise into a pioneering training model.

Strategic Value

We embed design into the front-end of innovation, empowering enterprises to transform Design Thinking into corporate culture and strategy.

Business System

Corporate Innovation & Strategic Design
•Innovation Strategy Consulting
•Brand Architecture Innovation
•Organization & Process Design
•Consulting & Research Services

Service Design
•From Deep User Insights
•to Holistic Service Design

Agile Co-creation Workshops
•Real-world Corporate Task Co-creation
•Scenario Finding for Technology
•Service Design Workshop

Systematic Innovation Courses
•Design Thinking + Methodology + Case Studies
•Modules: Research, Planning, Brand Design, Opportunity ID

Innovation Workshop
•Facilitating Cross-departmental Collaboration
•Complex Problem Solving & Solution Landing

Edu-Industry Workshop
•International Design Education + Commercial Practice
•Nurturing Innovative Talent with Global Universities

Service cases

 

 

Planture
Planture
Furniture Brand Innovation | Category Innovation | Product Line Design
YAMAHA
YAMAHA
Strategic Brand Design | CIS Innovation
WEIJIA
WEIJIA
Strategic Brand Design | CIS Innovation
JIHUA Protection
JIHUA Protection
Strategic Brand Design | CIS Innovation
MEIKE
MEIKE
Strategic Brand Design | CIS Innovation
Manker Bouquet
Manker Bouquet
Smart Health Appliance Brand Innovation | CIS Innovation (MI/VI/PI)
Qiaodan Sports
Qiaodan Sports | Finding Scenarios for Technology Workshop
YAMAHA Info
YAMAHA Info | User Research Workshop
Star-seeking Vision
Star-seeking Vision | Consumer Healthcare Workshop
Zhangzhou Blue Light Cup
Zhangzhou "Blue Light Cup" | Cultural Watch Design Workshop
Ulster College SUST
Ulster College, SUST | Industrial Design Internship Camp
Multi-enterprise Co-creation
Multi-enterprise Co-creation | Ideation Innovation Training Camp
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"What impressed me most was the IDEATION phase—experts engaged in intense brainstorming to get rapid feedback. For those of us creating products, this is unforgettable. Great design starts with small details to inspire the whole product."

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David Marshall

Senior Product Designer

"The shift from prototype to mass production is a critical challenge. This program provided us with the exact methodology to scale our products efficiently and reliably in a competitive market."

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Sarah Jenkins

Innovation Strategy Lead